Our events
There is nothing more valuable than the exchange of ideas. Particularly with people facing the same challenges as you. And with stakeholders from all walks of social and economic life. All of them bring a diversity of mindset and the most important thing of all: new perspectives. The BBUG provides just the right place.
The BBUG takes place twice a year, in spring and autumn. At the heart of the talks is a direct, personal exchange between professionals, experts and figures from business, science, politics and culture. For decades, this simple yet ambitious format has proven its worth in communicating knowledge, broadening perspectives and enhancing leadership skills.
Over three weeks of lively discussion, participants develop together a long-term view of their responsibility as industry leaders. Talks from inspiring speakers provide stimulus for debate and contemplation.
Each event is individually curated, while still following the same seven-pronged approach:
Strategic Corporate Development
Corporate Leadership
Talent, Knowledge and Change Management
Innovation and Product
Corporate Culture, Communication and Brand
Corporate Responsibility
Economics, Politics and Society
Directness and personal openness are the pillars of our culture of discussion. This is embodied in our choice of speakers. They are decision-makers and leaders, experts in their fields and professionals with long-term leadership experience at the highest level, who are selected from the worlds of business, politics and state institutions, as well as science, culture and society. From across this broad field, they represent the organizations and stakeholders that bear particular responsibility for the spectrum of demands and opinions that business leaders are faced with today.
Below is a selection of contributors from recent years.
Titles and positions correct at the time of the speakers’ last participation in the BBUG; some guests have participated more than once in the talks.
Titles and positions correct at the time of the speakers’ last participation in the BBUG; some guests have participated more than once in the talks.
Titles and positions correct at the time of the speakers’ last participation in the BBUG; some guests have participated more than once in the talks.
Titles and positions correct at the time of the speakers’ last participation in the BBUG; some guests have participated more than once in the talks.
The rise to top management level differs significantly from all prior career steps. It represents a shift from a departmental role to responsibility for the company as a whole. This also includes responsibility for the wider economy, the public good, and above all people. The scope of one’s actions changes fundamentally. And all within an increasingly complex world of global competition and a rapidly changing society.
Those taking part in the BBUG have already achieved extraordinary things in their careers and have come far. Their organizations have nominated them for the talks precisely because they are trusted to take on responsibility at the top level of management. Some have already taken this step before.
As a general rule, candidates for participation in the BBUG are recommended by the board, the directors, or the supervisory board of their company. Admission is decided by a committee of the BBUG board convening twice a year, usually in May and November for the main BBUG event in spring and autumn respectively of the following year. Nominations must be submitted to the BBUG offices by April 15 / October 15 respectively.
The committee’s decision takes into account not only the individual admissions criteria (Terms of Participation), but also relevance to the BBUG’s objective to guarantee the greatest possible diversity in the composition of each group and of the BBUG alumni network (in terms of sectors, responsibilities, specialist backgrounds, foreign experience, age, gender, social and political involvement, etc.).
Since the number of nominations often significantly exceeds the places available (approx. 35 per conference), the committee is obliged to reject some candidates who may have fulfilled the formal admissions criteria. A rejection therefore says nothing about the suitability of the candidate in question.
Providing thought and debate regarding current and future challenges: The BBUG Fellowship Program offers outstanding individuals from academia and professional practice the intellectual space to engage thoughtfully and inspiringly in their Fellowship projects.
BBUG Fellows are distinguished individuals from both academia and practical fields. With their extensive expertise and experience, they focus on matters concerning the Social Market Economy—whether on-site in Baden-Baden or as Non-Residential Fellows. They actively participate in BBUG events and engage in discussions with BBUG staff, alumni, and our member companies.
The market economy remains the most effective system for promoting prosperity, freedom, and democracy. Free and democratic orders exist only in countries with market-oriented systems. In Germany, the social market economy represents the prominent form of organized capitalism. It combines a market-oriented economic system with a strong social safety net. The aim is to maintain a balance between competition and private property rights on one hand, and social cohesion, equitable distribution, and prosperity on the other. Despite ongoing crises, this approach has proven effective in recent years.
However, observers note an increasing income and wealth inequality and perceive limits to parliamentary decision-making in addressing multiple crises. The rise of China's state capitalism also signifies the ascent of authoritarian systems worldwide and presents a central challenge to Western market economies. Taken together, these factors contribute to a loss of trust and legitimacy in market economies and democracies. Addressing this challenge is the shared responsibility of the economy, politics, and society alike.
The BBUG Fellowship Program aims to provide new ideas and thought and stimulates the exchange across disciplines, sectors and industries.
The Fellowship includes a monthly stipend, as well as material and travel expenses.
Each year, two Fellows are selected for a three-month Fellowship. Fellowships are awarded either by invitation by BBUG or through a public call for applications. There are no specific application deadlines. Fellowship projects are self-initiated and carried out by the Fellows. BBUG Fellowships are not intended for undergraduate or master's level students, nor are they awarded for doctoral or habilitation purposes.
Interested applicants should submit their cover letter, curriculum vitae, and a project outline (1-2 pages in either German or English) to Arthur Tarnowski (trnwskbbgd).