Our events
Nothing is as valuable as the exchange of ideas. Especially with people who face similar challenges, and with stakeholders from all areas of social and economic life. They bring a diversity of mindsets and, above all, what matters most: new perspectives. The BBUG is the place where this exchange happens.
Our Mission
Our Vision
Responsible Leadership
Leadership Labs: Self-reflection on leadership, Identification of leadership challenges, Self-leadership, Peer-coaching
Strategic Business Development
Strategy, Transformation, Culture, People
Context of Entrepreneurial Action and Decision-making
Innovation, Digitalization and Technology
Climate and Biodiversity, Sustainability
Energy
Democracy
Social Market Economy
Competitiveness
Future of the EU
Multilateral Order
Demography, Education and Labor Market
Culture
Directness and personal openness form the foundation of our culture of discussion. This is reflected in our choice of speakers: decision-makers and leaders, experts in their fields, and professionals with extensive leadership experience at the highest level. They are drawn from business, politics, and public institutions, as well as from science, culture, and society. Across this broad spectrum, they represent the organizations and stakeholders that carry particular responsibility for the range of expectations and viewpoints confronting business leaders today.
The mentioned positions refer to the time of each person’s most recent participation in the BBUG; some of the guests have contributed to the BBUG on multiple occasions.
Titles and positions correct at the time of the speakers’ last participation in the BBUG; some guests have participated more than once in the talks.
Titles and positions correct at the time of the speakers’ last participation in the BBUG; some guests have participated more than once in the talks.
Titles and positions correct at the time of the speakers’ last participation in the BBUG; some guests have participated more than once in the talks.
Titles and positions correct at the time of the speakers’ last participation in the BBUG; some guests have participated more than once in the talks.

The rise to top management level differs fundamentally from all previous career steps. It marks a transition from a departmental role to responsibility for the company as a whole — including its impact on the broader economy, the public good, and, above all, people. The scope of one’s actions expands dramatically, all within an increasingly complex world shaped by global competition and rapid societal change.

Those taking part in the BBUG have already achieved extraordinary things in their careers and come a long way. Their organizations have nominated them for the talks precisely because they are trusted to take on responsibilities at the top level of management. Some have already taken this step before.
How can I participate in the BBUG?
Executives are typically nominated by their management, board of directors, or supervisory board to participate in the BBUG. Our participants come from member companies as well as from organizations that are not members of BBUG.
In member companies, designated contacts are responsible for the nomination process. Direct applications from interested individuals are not possible in this case.
For applicants from non-member organizations, direct application is possible. We require a CV, a letter of motivation, and ideally a reference from our alumni network. All applicants from non-member organizations are also invited to an interview.
Admission Process
A committee of the BBUG board decides twice a year on admissions. The decisions are made in May (for the spring session) and in November (for the autumn session). Approximately 35 places are available per session.
Nomination/application deadlines: April 15 and October 15 respectively
Selection Criteria
In addition to the formal requirements, we place special emphasis on diversity in the network. This includes industries and sectors, areas of responsibility, professional backgrounds, international experience, age, gender, and social engagement.
Important to note: Since demand significantly exceeds the number of available places, we unfortunately cannot accept all qualified candidates. A rejection therefore does not represent an assessment of personal suitability.
The Nominees
The BBUG is aimed at the next generation of top executives: newly appointed board members, managing directors, and high potentials on the verge of entering top management, as well as executives with a clear trajectory toward top leadership positions. The average age of participants is between 40 and 45, with a maximum participation age of 50. Only one candidate per company may be nominated for each session.
Nominating Companies and Organizations
In addition to the approximately 120 member companies, non-member companies and organizations may also submit nominations from the following sectors: public administration (federal and state ministries, supreme federal authorities), academic institutions, civil society organizations (foundations, NGOs, churches, etc.), startups, and democratic political parties. Nominations from executive search consultancies and law firms will not be considered.
Time Commitment
Language
All sessions are conducted in English. International executives with strong ties to Germany/Europe are therefore also welcome. German candidates require good English language skills.
Costs
The participation fee is typically covered by the employer. For non-member companies, coverage of the participation fees must be clarified in advance with the board of directors or supervisory board. Additional costs will be incurred for accommodation, travel, and meals apply.
Please submit your candidate information or your application to us in time for the deadlines on April 15 and October 15 of each year!
Providing thought and debate regarding current and future challenges: The BBUG Fellowship Program offers outstanding individuals from academia and professional practice the intellectual space to engage thoughtfully and inspiringly in their Fellowship projects.
BBUG Fellows are distinguished individuals from both academia and practical fields. With their extensive expertise and experience, they focus on matters concerning the Social Market Economy—whether on-site in Baden-Baden or as Non-Residential Fellows. They actively participate in BBUG events and engage in discussions with BBUG staff, alumni, and our member companies.


"A dialogue podcast featuring inspiring entrepreneurs, innovative thinkers, and leading scientists from around the world — people shaping the future of business, politics, culture, and civil society.
In a relaxed atmosphere, artist and curator Johann Alexis engages his guests in conversations about their visions, heartfelt causes, and defining challenges as changemakers.
Each episode weaves together biographical insights, entrepreneurial achievements, and social perspectives with moments of personal reflection."

The market economy remains the most effective system for promoting prosperity, freedom, and democracy. Free and democratic orders exist only in countries with market-oriented systems. In Germany, the social market economy represents the prominent form of organized capitalism. It combines a market-oriented economic system with a strong social safety net. The aim is to maintain a balance between competition and private property rights on one hand, and social cohesion, equitable distribution, and prosperity on the other. Despite ongoing crises, this approach has proven effective in recent years.
However, observers note an increasing income and wealth inequality and perceive limits to parliamentary decision-making in addressing multiple crises. The rise of China's state capitalism also signifies the ascent of authoritarian systems worldwide and presents a central challenge to Western market economies. Taken together, these factors contribute to a loss of trust and legitimacy in market economies and democracies. Addressing this challenge is the shared responsibility of the economy, politics, and society alike.
The BBUG Fellowship Program aims to provide new ideas and thought and stimulates the exchange across disciplines, sectors and industries.

The Fellowship includes a monthly stipend, as well as material and travel expenses.
Each year, two Fellows are selected for a three-month Fellowship. Fellowships are awarded either by invitation by BBUG or through a public call for applications. There are no specific application deadlines. Fellowship projects are self-initiated and carried out by the Fellows. BBUG Fellowships are not intended for undergraduate or master's level students, nor are they awarded for doctoral or habilitation purposes.
Interested applicants should submit their cover letter, curriculum vitae, and a project outline (1-2 pages in either German or English) to Arthur Tarnowski (trnwskbbgd).
