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We stand for responsible leadership in business and society.

We are the BBUG — reaching across social sectors and borders to reflect, to challenge, to think differently, and to act sustainably, together.

More about the BBUG

Impressions from the BBUG

Over several decades, the BBUG has trained, guided and shaped generations of leaders. As well as being a forum for rewarding exchange, it has also shaped the value systems of those who take part. The BBUG is an institution!

Hubertus v. Baumbach, 123rd BBUG

Member of the Executive Board of BBUG

The BBUG: a place for new initiatives, new ideas, new friends; intensive, people-driven, top-level. A rewarding experience for all participants!

Jan-Hendrik Goldbeck, 130th BBUG

For me, the BBUG represents inspiration, competence, engagement, and general enthusiasm. It makes our world that little bit bigger, with so many impressive members working hard to tackle the major challenges of our time – particularly regarding the twin transformation of sustainability and digitalization. It’s so rewarding to be part of such a capable and diverse network!

Melanie Kehr, 150th BBUG

The chance to engage with individuals from business, politics, and culture. The incentives for my specific role in the company, as well as for our responsibilities in wider society. The mutual sense of trust, which facilitates deeper group discussion. Those are just a few reasons why I find the BBUG to be such a valuable experience.

Rolf Heintzeler, 150th BBUG