We provide thought and debate regarding current and future challenges.

The Baden-Badener Unternehmer Gespräche (Baden-Baden Entrepreneur Talks) forge connections between business and society, commerce and politics. We bring people together. Over three weeks of meetings, we invite our guests to reflect and to question, encouraging them towards new approaches and to search out previously unknown answers. In short: to surprise them. We use unexpected and unconventional methods to challenge so-called certainties for the common good – that is what we stand for. By doing this, the BBUG helps business leaders increase their awareness of the responsibilities they have to their companies and to society. And we’ve been at it since 1955. Consequently, we have become one of the most important, long-standing institutions involved in developing the next generation of leaders in German business and society. Since 1955, more than 150 conferences have taken place in Baden-Baden, with 300 further events happening abroad. The BBUG alumni network consists of over 3,000 top executives and today represents one of the largest cross-sector networks in Germany. The BBUG is a non-profit association supported by some 120 member organizations from across industry, commerce, transport, the digital economy, media and communication, as well as banking and insurance.

In addition to the three-week programme in Baden-Baden, a core feature of BBUG participation includes four joint trips overseas, as well as numerous alumni events both in Germany and abroad. The foreign excursions serve to broaden perspectives on many of the topics discussed. We are interested in a wider European viewpoint and in solving cross-border issues. Our alumni can also keep in contact across eight BBUG regions. Additionally, we publish our own newsletter and the “Perspektiven - Das Magazin der BBUG” magazine.