About us

Dialog platform

The “Baden-Baden Entrepreneur Talks” (BBUG) is considered the most important and most highly profiled German institution to further the personal development of the next generation's executive leaders. In addition it is one of the most prominent dialog platforms bringing top-decision makers from business, politics and society together.

Since its foundation in 1955, more than 140 BBUG conferences have been hosted in Baden-Baden, and more than 250 conferences abroad. BBUG’s alumni-network of over 3,000 top-executives is today the largest and most cross-sector alumni network in the German business world.